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Up to the minute notes on the current state of free thinking and free living: Kentucky moonshine - original analysis and reporting from MoreThings, and all round pop culture museum of sight and sound - photo galleries, mp3 and video downloads.
Al Barger and MoreThings - getting people's goats since 1998.
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December 16, 2004
The Art of the Start by Guy Kawasaki
I don't know if I'm much of a judge of business how-to books, not being particularly business oriented. I came into this one by one of the big early executives of Apple through a promotion among Blogcritics.
It seems pretty reasonable, and says some things that wouldn't have occurred to me. One thing that seemed real sensible was the importance of finding early fans, and gently pushing them into proselytizing. A handful of True Believers could do you more good than a buttload of expensive advertising.
He goes from what he terms telescopic to microscopic focus, that is broader visionary aspects of "creating meaning" to more narrowly focused practical considerations of business structure and corporate politics.
How good any of this advice is, I can't tell you, but the book is pretty readable. It would probably bring some good and useful questions to someone wishing to start or majorly re-think a business.
posted by Al at 12/16/2004 09:09:00 PM
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