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Up to the minute notes on the current state of free thinking and free living: Kentucky moonshine - original analysis and reporting from MoreThings, and all round pop culture museum of sight and sound - photo galleries, mp3 and video downloads.
Al Barger and MoreThings - getting people's goats since 1998.
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June 29, 2004
C2 - Coca Cola makes an outstanding brand extension
Generally, y'all erudite readers can find me reviewing music, literature, earth shaking political events, and other Very Important Products. Today, that will include Very Important Soft Drinks, specifically the new C2 Coca Cola.
It's easy and good sport to mock the cola wars. For starters, the Coca Cola corporation selling its sugar water makes an extremely convenient stand in for mocking empty corporate consumerism, and all that good, righteous pinko stuff.
Plus, in recent years, they've added bunches of variations within their same products, so called "brand extensions." For example, you've got Coke, Diet Coke, Caffeine Free Coke, Diet Caffeine Free Coke. Then make it cherry or vanilla -- and start running through the variations again. Jebus Jumpin Criminy.
Now there's the "low carb" C2 brand. It's billed as "low carb" meaning that it has half the calories of standard Coca Cola.
This does not particularly impress me. It's STILL a bunch of sugar that you don't need. If I were really interested in low carbs, I'd be drinking, oh I don't know, how about... WATER.
Of course, there's Diet Coke, but that stuff is just plain nasty. Besides which, I don't need the aspartame turning into formaldehyde in my gut. I'd rather drink city water.
Nonetheless, I'm giving C2 Coke a big thumbs up for one critical reason: this stuff tastes really good. It is NOT a nasty diet soda with artificial sweeteners. Apparently what they've done is simply make regular delicious stalwart Coca Cola - but cut the sugar in half.
Now, like any patriotic American, I've enjoyed Coke all my life. However, with age I have found myself with less taste for sugar. Not like I don't like pastries and such, but I don't need or WANT quite the utterly ridiculous amounts of sugar in the Standard American Diet (SAD, as it's called by pious health geeks).
Coke is good, but the stuff is AWFULLY sweet to start with. Cutting the sugar in half actually makes it TASTE BETTER.
Don't kid yourself that this is really a "diet" item - though it's an improvement relative to Coke Classic. Try a bottle of this stuff though, and see if it doesn't just plain TASTE better than other colas.
posted by Al at 6/29/2004 03:58:00 AM
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